Temporarily hacked solution, but in theory my posts should be bridging over to Bluesky now...
Gist of what came about: Bridgy identifies it's accounts as "application" types and apparently Friendica treats those accounts differently, expecting them to be send messages but not need to receive... so it never actually sends post updates to them which means in turn the bridge never has a post to forward... unless you tag a bridged account, which explicitly sends it.
Looks like both teams are looking at fixes, Bridgy is going to change it's account types (but won't be sending updates, the few who are affected can just use the update contacts option to fix it) and Friendica is looking at potentially minimally invasive fixes.
My temporary fix that might work? I manually changed the account type in the database...